As we all watch the digital revolution engulfing large organisations, it is clear that new platforms, tools, training and engagement strategies could help government departments and SME’s step up and take advantage of this disruption.
We provide an affordable way for UK government and SME’s to achieve digital transformation. It enables agile and innovative organisations to open up new markets and grow. It also provides the key to competing at a higher level – and displacing larger, but slower, rivals.
We transformed the operations of Pengethley Farm Shop, a small local business in Hereford, by creating an e-commerce website with a shopping cart that uses advanced features including separate pricing structures for trade customers and an easy to use back-end store administration dashboard.
A promotional video was created and put on the homepage of the Farm Shop to humanise and show the expertise of the owner. We also integrated SEO, social media channels and email marketing into the website allowing the business to improve customer engagement. After initial training and support, the owner now self-manages the website, social media channels, and digital marketing campaigns, and now only needs support and advice as and when required. It is important that the site is real and authentic and represents the “brand” of the owner.
If a small local farm shop can take advantage of digital transformation, so can your business.
Over the last 3 years, our team has grown to include experts in business communication, training, content marketing, SEO, digital marketing, PR, intelligence, cybersecurity, and video. We operate as a virtual company and communicate on projects, bids, and tenders using collaborative technology. Each associate is a successful and experienced expert in their own particular specialisation.
In February 2016 we were awarded a place on the Digital Marketplace agreement of the Crown Commercial Service for the supply of “specialist digital services” to UK government – the services include digital skills training, digital marketing, WordPress website design, SOCMINT, communication campaigns consultancy and social media management.
In May 2017 we were awarded a place on the G-Cloud 9 framework for the supply of cloud hosting and services to UK government. In June 2018 our contract was extended into the G-Cloud 10 framework and extended again in 2019 into G-Cloud 11. ABA already hosts and provides services for over 100 official UK gov websites via our work with local government. Watch Mark Millmore describe how we help local government with digital transformation.
Our mission is to help UK government & SME’s succeed in the digital economy
About Andy Black Associates. We offer the following services for the sales, marketing, and PR and communications teams of UK government & SME’s:
- A low-cost and powerful Digital Transformation Platform.
- Customised WordPress websites including e-commerce.
- Practical training courses focused on rapid upskilling.
- Content design services – videos, photos, images, infographics, and writing.
- Consultancy services – cybersecurity, research, mentoring and crowdfunding.
Our services can be supplied individually, as modules or as entire packages. We believe in working fast to maximise every opportunity now and in the future. Consequently, our primary services, the WordPress website and the Digital Transformation Platform with full team training and adoption can be delivered in four weeks.
We enjoy working with UK government and SME’s.
Your success is our success.
You can chat to ABA on Facebook Messenger
About Andy Black Associates