Are you ready for the digital economy?
Take the test – Question 1 – Is your website ready?
Until recently websites were designed for PCs or laptops. But, Google has changed its search algorithm. It now rewards sites that can be easily read on mobile devices. Sites that are not mobile optimised will appear lower down on Google’s search pages.
Not sure how your website measures up?
Try the Google test on the right of this page. A mobile-friendly website is customer-friendly too. It’s easy to read without zooming in and out. There’s plenty of space so your fingers can tap the right link. The content and pages format properly without jumps or delays.
A mobile-unfriendly site can stop visitors from looking – and buying.
We can help you. We build WordPress websites that are fully responsive across all devices, operating systems and screen sizes.
We also provide consultancy and training services in e-commerce, SEO, content design, digital marketing, and social media integration – these services will enable your content to precisely meet the search needs and search trends of your target audiences – leading to increased conversions and engagement.
And you need to get moving so you don’t miss out. Most web searches are now on a mobile device and the use of e-commerce is accelerating.
Question 2 – What about the human factors?
Power is changing
Hard Power
Force
Economic
Coercion
Predictable
Controlled
Push
Direct
Orders
Soft Power
Attract
Cultural
Influence
Unpredictable
Viral
Pull
Indirect
Ideas
Companies are
changing
Hierarchical Structure
Compete
Control
Talk
Symmetrical
Information
Corporate IT
Focus group
Monthly reports
MBA
Call centres
Restructure
Rigid
Closed
Self-Organising Network
Collaborate
Alliance
Listen
Asymmetric
Intelligence
Cloud services
Crowdsourcing
Real-time analytics
AI
Chatbots
Adapt
Agile
Open
Employees
are changing
Past
Work 9-5
Work in office
Use company PC
Corporate IT
Focused on inputs
Low productivity
Travels to meetings
Defined skills
One job
Climbs corporate ladder
Future
Work anytime
Work anywhere
Use any device
Cloud services
Focused on outputs
High productivity
Skype for Business
Continual learning
Portfolio careers
Creates own ladder
Productivity is changing
Sales are
changing
OLD SALES MODEL
NEW SALES MODEL
Customers are changing
Marketing
is changing
Old Marketing
Advertising
Inform
Interrupt
Shout
Attention
Giving
Words
Press release
News
New Marketing
Advocacy
Inspire
Interact
Listen
Participation
Sharing
Pictures
Idea starting
Stories
Politics is changing
Data is changing
News is changing
Content is changing
We don’t read every word individually
We don’t read every word individually
We don’t read every word individually
We don’t read every word individually
We don’t read every word individually
We don’t read every word individually
Brands
are changing
BRAND CENTRIC
Male
CUSTOMER CENTRIC
Female
Advertising
is changing
Customer experience
is changing
Customer service is changing
Money
is changing
Crime is changing
Populations
are changing
New markets and partners are emerging
Are you ready for the digital economy?