Scheduled for launch in 2019
In 2019 Andy Black Associates will be launching online video e-learning training courses in:
- WordPress – How to create and manage a WordPress website
- Twitter – Personal and Company profiles
- LinkedIn – Personal and Company profiles
- Facebook – Personal and Company profiles
- Google+ – Personal, Company and Brand profiles
- Instagram – Brand profile
- Chatbots – Creating chatbots for your website & Facebook Page
- Hootsuite – Social media management
- Google – Analytics, Ads and Search Console
- SEO – Basic to Advanced
- Content Design and Marketing – How to create text, image, infographics, video and audio content
The video e-learning courses will be hosted in a secure data center and will be streamed to work on any (minimum 3G connected) PC, tablet or mobile device. ABA has invested in a dedicated 1&1 IONOS SSD cloud server enhanced by the Cloudflare content delivery network (CDN) – essentially we are utilising edge computing to provide fast, reliable and secure video streaming of our video e-learning content to any 3G mobile device anywhere in the world. All subscribers will have their own individual login. The video e-learning syllabus will consist of a series of short 5 minute “How to” videos going from the very basics to the advanced. A key benefit of this modular approach is that we can rapidly update the videos as things change. All subscribers will have access to a helpline and also our digital toolkit and advanced digital toolkit.
Read what experts are saying about the digital transformation of learning.
Video e-Learning – The Key Benefits
- 24/7 Accessibility
Video e-Learning can be made accessible to a workforce 24/7 and on any device. Employees can learn a subject at their own pace at home, in the office or whilst traveling. Also, unlike classroom training, e-Learning ensures fast learners can complete their training sooner and slower learners, particularly those with a fear of tech, do not feel intimidated and can learn at their own pace. This is a particular benefit when a company has a mix of millennials and baby boomers in the workforce.
- Improved productivity
With video e-Learning, it is possible to train staff from all operational regions and save the time used for traveling to classroom-based training. Additionally, access to an expert helpline supporting the video e-Learning will give employees confidence and accelerate learning. Both of these factors will improve productivity.
Organisations incur significant costs through conventional learning systems. Typically, money is spent on trainers, travel, accommodation, refreshments, room hire, documents, and other items. Video e-Learning enables all these costs to be mitigated.
Video e-Learning Pricing
- 1 registered named user £9.95 per month – Individual – Monthly direct debit
- 20 registered named users £160 per month – Departmental – 3-month min contract
- 100 registered named users £600 per month – Enterprise – 6-month min contract
Will the UK workforce use video e-learning to learn new digital skills?
Behaviors are changing, in January 2018 over 44% of the UK population watched online video every day.
Leading Tech analyst Dion Hinchcliffe says:
“Video has also become a major player in enabling what is known as ‘microlearning‘, often via short clips that can be created and shared in learning communities, and then discussed. Consuming these videos on mobile devices on demand when needed is another notable trend. The early numbers from social learning make interesting reading. Initial studies have shown that there’s as much as a 75:1 return-on-investment (ROI) ratio for the approach compared to traditional web-based education. As a result of such insights, this year fully 73 percent of organisations are planning on increasing their investments in social learning.
Digital learning is enabling a workforce revolution
The result of what appears to be a broad uptake in social learning should be a workplace education environment that is much more rewarding for workers and valuable to organisations, as they make it possible for workers to renew themselves with fresh skills and abilities that can be developed on-demand.
With the social learning segment growth data so strong, and ROI evident, the only real barriers at this point to adopting new digital forms of education lies primarily with the limited evolution of learning and development models in the enterprise. Human resource departments have often been the last on the digital bandwagon, and/or at least effectively using the technologies themselves. That has led business units to adopt informal and social learning tools on their own, but it increasingly appears that the HR industry is now taking some of these trends to heart.
Perhaps the single most valuable asset an organisation has is its workforce. New forms of digital learning are making it possible to help workers stay relevant, build skills, and be retained by their organisations.
Social learning is a vital trend in the gig economy era for organisations that wish to maintain their institutional knowledge, be globally competitive, and sustainable. The bottom line is that with various data showing that up to 80 percent of all learning is informal, social learning now appears to be positioned as a major component of the future of workplace education. In other words, the digital learning organisation will be a sustainable digital organisation.”
Video e-Learning – Digital Transformation Case Study
Watch Mark Millmore of Andy Black Associates describe how video e-learning has been used to assist the adoption and roll-out of our customised WordPress websites across local government.
Video e-learning Andy Black Associates