WordPress websites for small business
The role of the website has changed. It’s no longer the key point of contact between a company and its customers.
Social media and mobile devices have altered our behaviour. Consumers – and increasingly businesses buying from other businesses – now expect to engage with a company or a brand on social media. Sales, marketing and PR executives are using their personal social media accounts to listen, identify and engage with customers, prospects and partners.
This is known as Social Selling.
It’s replacing the traditional strategies of cold calling, direct mail, and email marketing.
But you will, ultimately, want to attract prospects to your website, either to buy directly or to find out more. So the content must be easy to read on all types of screen. If it’s difficult customers will move on elsewhere.
Besides, mobile-friendliness will now play a key role in the way websites are ranked, and sites that are not mobile optimised will appear lower down on Google’s search results. So if a customer hasn’t followed a link in the first place, they’ll never find you using search.
And the content itself?
Fewer words, more pictures, less spin, more authenticity and most importantly, make it simple. Attention spans are short. Create content your target audience needs – use keyword search and trend analysis to determine what your target customers search for. Use SEO to create content and digital marketing campaigns focused on answering customer needs that link to well-designed website landing pages. By listening to the needs and researching the search trends of your audience you will be able to improve customer support by creating chatbots that can answer FAQ’s.
We practice what we preach
A live SEO score for the Andy Black Associates website – 91/100
The LinkedIn Social Selling Index score for Andy Black – 80/100
The 1&1 IONOS website checker score for the ABA website – 97/100
The Nibbler Pro SEO checker – 9/10
You want your key products and services to be on the 1st page of Google search results
The bottom line is – if you’re not active on social channels and also not prominently displayed in Google search results, you will lose customers, traffic and business.
With this shift, do you still need agencies to create content, manage websites, perform SEO, and manage pay per click (PPC) ad campaigns?
With the right training, much of this can now be done in-house. Many innovative companies are repurposing marketing and PR budgets, using them instead for customer engagement, SEO and user experience. It’s not rocket science. Your customers, partners, and competitors are active on social media – you should be too.
Innovative companies use WordPress responsive websites
WordPress powers millions of responsive websites around the world. It’s more than just a blogging platform. WordPress.org is an open source software development community and as we’re active members of this community, we know what we’re doing.
WordPress.org allows you to easily self-manage your web pages and have complete control over your own website. The community around it builds applications, themes, and plugins that can be seamlessly integrated – including e-commerce, SEO and CRM. As more Open Datasets are released, more information-rich apps and plugins will also appear. The open source development community is far larger than the combined number of software developers at proprietary software vendors.
We can help you build your website and train you how to self-manage it.
You will be able to reduce costs, increase efficiency and improve customer engagement.
“If you can do it in Microsoft Word, you can do it in WordPress.”
You can concentrate your time and effort on customer engagement and creating compelling content, without worrying about technical issues.
When WordPress is used properly, it can result in wonderful websites.
But the key words are “used properly.” WordPress is, in many ways, similar to a kit-car or a modular home. All of the pieces are there, but require assembly. To ensure you hit the road running, we help you lay out your content and pre-install all the tools and plug-ins you need to run your online business effectively. During the build phase, we collaborate with you and your team and train you how to self-manage all elements of your WordPress website – including SEO and CRM.
Do you want to sell products from your website?
- We help you set up your merchant account (for example PayPal or Bitcoin) and a shopping cart.
- We then train you how to maintain and update your shop.
- We build your website and train you to self-manage it.
- You will be able to reduce costs, increase efficiency and improve customer engagement.
- If your WordPress website is combined with our Digital Transformation Platform, this will greatly accelerate your ability to generate new business.
- Our video elearning services complete the picture and will empower your business.