Handling Media Interviews 22nd Oct 2019

Handling Media Interviews

Course objectives

Handling media interviews – this 1-day training course will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It’s a highly practical course, giving delegates the chance not just to learn all the key lessons in media training, but to practice those techniques through a range of simulated interviews. It is the perfect way to ready yourself and your spokespeople for handling media interviews, whether print or broadcast.

Handling Media Interviews
Robert Taylor delivering a Handling Media Interviews training course

Who should attend?

This course is for two groups:

  • Anyone who does media interviews (print or broadcast) on behalf of their organisation
  • Communications professionals (typically PR directors, managers and account executives) who prepare spokespeople for media interviews

What to expect

  • A highly participative course limited to six delegates
  • The chance to do at least two live interviews on camera
  • The ideal environment to learn and practice the key lessons of media training
    Course objectives

Participation in the course will provide you with the knowledge to:

  • Prepare perfectly for any type of media interview – promotional, “issues” or crisis
  • Prepare for print and broadcast interviews
  • Prepare and support other spokespeople before and during media interviews, give feedback and de-brief
  • Communicate with impact and authority
  • Look and sound your best and overcome nerves
  • Satisfy the journalist’s requirements for news while achieving your business objective
  • Handle contentious, sensitive issues
  • Handle the most awkward questions under pressure

Who is the trainer

The trainer for Handling Media Interviews is Robert Taylor. Robert has developed a unique methodology for successful media interviews, which he has used to train political leaders, chief executives and chairmen throughout the world, who are about to speak live or do a media interview. His trainees include more than a thousand diplomats from the UK’s Foreign and Commonwealth Office, the entire executive management teams of the Olympic Delivery Authority for London 2012, and senior executives at BT, Accenture, British Airways and FedEx. His book “Media Interview Techniques” is considered the definitive guide to doing media interviews.

Watch Robert talk about media interviews on Channel 5 News.

Eventbrite - How To Handle Media Interviews - Training Course

Handling Media Interviews 19th July 2019

Handling Media Interviews

Course objectives

Handling media interviews – this 1-day training course will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It’s a highly practical course, giving delegates the chance not just to learn all the key lessons of media training, but to practise those techniques through a range of simulated interviews. It is the perfect way to ready yourself and your spokespeople for handling media interviews, whether print or broadcast.

Handling Media Interviews
Robert Taylor delivering a Handling Media Interviews training course

Who should attend?

This course is for two groups:

  • Anyone who does media interviews (print or broadcast) on behalf of their organisation
  • Communications professionals (typically PR directors, managers and account executives) who prepare spokespeople for media interviews

What to expect

  • A highly participative course limited to six delegates
  • The chance to do at least two live interviews on camera
  • The ideal environment to learn and practice the key lessons of media training
    Course objectives

Participation in the course will provide you with the knowledge to:

  • Prepare perfectly for any type of media interview – promotional, “issues” or crisis
  • Prepare for print and broadcast interviews
  • Prepare and support other spokespeople before and during media interviews, give feedback and de-brief
  • Communicate with impact and authority
  • Look and sound your best and overcome nerves
  • Satisfy the journalist’s requirements for news while achieving your business objective
  • Handle contentious, sensitive issues
  • Handle the most awkward questions under pressure

Who is the trainer

The trainer for Handling Media Interviews is Robert Taylor. Robert has developed a unique methodology for successful media interviews, which he has used to train political leaders, chief executives and chairmen throughout the world, who are about to speak live or do a media interview. His trainees include more than a thousand diplomats from the UK’s Foreign and Commonwealth Office, the entire executive management teams of the Olympic Delivery Authority for London 2012, and senior executives at BT, Accenture, British Airways and FedEx. His book “Media Interview Techniques” is considered the definitive guide to doing media interviews.

Watch Robert talk about media interviews on Channel 5 News.

Eventbrite - How To Handle Media Interviews - Training Course

Handling Media Interviews 8th Apr 2019

Handling Media Interviews

Course objectives

Handling media interviews – this 1-day training course will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It’s a highly practical course, giving delegates the chance not just to learn all the key lessons of media training, but to practise those techniques through a range of simulated interviews. It is the perfect way to ready yourself and your spokespeople for handling media interviews, whether print or broadcast.

Handling Media Interviews
Robert Taylor delivering a Handling Media Interviews training course

Who should attend?

This course is for two groups:

  • Anyone who does media interviews (print or broadcast) on behalf of their organisation
  • Communications professionals (typically PR directors, managers and account executives) who prepare spokespeople for media interviews

What to expect

  • A highly participative course limited to six delegates
  • The chance to do at least two live interviews on camera
  • The ideal environment to learn and practice the key lessons of media training
    Course objectives

Participation in the course will provide you with the knowledge to:

  • Prepare perfectly for any type of media interview – promotional, “issues” or crisis
  • Prepare for print and broadcast interviews
  • Prepare and support other spokespeople before and during media interviews, give feedback and de-brief
  • Communicate with impact and authority
  • Look and sound your best and overcome nerves
  • Satisfy the journalist’s requirements for news while achieving your business objective
  • Handle contentious, sensitive issues
  • Handle the most awkward questions under pressure

Who is the trainer

The trainer for Handling Media Interviews is Robert Taylor. Robert has developed a unique methodology for successful media interviews, which he has used to train political leaders, chief executives and chairmen throughout the world, who are about to speak live or do a media interview. His trainees include more than a thousand diplomats from the UK’s Foreign and Commonwealth Office, the entire executive management teams of the Olympic Delivery Authority for London 2012, and senior executives at BT, Accenture, British Airways and FedEx. His book “Media Interview Techniques” is considered the definitive guide to doing media interviews.

Watch Robert talk about media interviews on Channel 5 News.

Eventbrite - How To Handle Media Interviews - Training Course

Handling Media Interviews 7th Jan 2019

Handling Media Interviews

Course objectives

Handling media interviews – this 1-day training course will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It’s a highly practical course, giving delegates the chance not just to learn all the key lessons of media training, but to practice those techniques through a range of simulated interviews. It is the perfect way to ready yourself and your spokespeople for handling media interviews, whether print or broadcast.

Handling Media Interviews
Robert Taylor delivering a Handling Media Interviews training course

Who should attend?

This course is for two groups:

  • Anyone who does media interviews (print or broadcast) on behalf of their organisation
  • Communications professionals (typically PR directors, managers and account executives) who prepare spokespeople for media interviews

What to expect

  • A highly participative course limited to six delegates
  • The chance to do at least two live interviews on camera
  • The ideal environment to learn and practice the key lessons of media training
    Course objectives

Participation in the course will provide you with the knowledge to:

  • Prepare perfectly for any type of media interview – promotional, “issues” or crisis
  • Prepare for print and broadcast interviews
  • Prepare and support other spokespeople before and during media interviews, give feedback and de-brief
  • Communicate with impact and authority
  • Look and sound your best and overcome nerves
  • Satisfy the journalist’s requirements for news while achieving your business objective
  • Handle contentious, sensitive issues
  • Handle the most awkward questions under pressure

Who is the trainer

The trainer for Handling Media Interviews is Robert Taylor. Robert has developed a unique methodology for successful media interviews, which he has used to train political leaders, chief executives and chairmen throughout the world, who are about to speak live or do a media interview. His trainees include more than a thousand diplomats from the UK’s Foreign and Commonwealth Office, the entire executive management teams of the Olympic Delivery Authority for London 2012, and senior executives at BT, Accenture, British Airways and FedEx. His book “Media Interview Techniques” is considered the definitive guide to doing media interviews.

Watch Robert talk about media interviews on Channel 5 News.

Eventbrite - How To Handle Media Interviews - Training Course

Handling Media Interviews 5th Nov 2018

Handling Media Interviews

Course objectives

Handling media interviews – this 1-day training course will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It’s a highly practical course, giving delegates the chance not just to learn all the key lessons of media training, but to practise those techniques through a range of simulated interviews. It is the perfect way to ready yourself and your spokespeople for handling media interviews, whether print or broadcast.

Handling Media Interviews
Robert Taylor delivering a Handling Media Interviews training course

Who should attend?

This course is for two groups:

  • Anyone who does media interviews (print or broadcast) on behalf of their organisation
  • Communications professionals (typically PR directors, managers and account executives) who prepare spokespeople for media interviews

What to expect

  • A highly participative course limited to six delegates
  • The chance to do at least two live interviews on camera
  • The ideal environment to learn and practice the key lessons of media training
    Course objectives

Participation in the course will provide you with the knowledge to:

  • Prepare perfectly for any type of media interview – promotional, “issues” or crisis
  • Prepare for print and broadcast interviews
  • Prepare and support other spokespeople before and during media interviews, give feedback and de-brief
  • Communicate with impact and authority
  • Look and sound your best and overcome nerves
  • Satisfy the journalist’s requirements for news while achieving your business objective
  • Handle contentious, sensitive issues
  • Handle the most awkward questions under pressure

Who is the trainer

The trainer for Handling Media Interviews is Robert Taylor. Robert has developed a unique methodology for successful media interviews, which he has used to train political leaders, chief executives and chairmen throughout the world, who are about to speak live or do a media interview. His trainees include more than a thousand diplomats from the UK’s Foreign and Commonwealth Office, the entire executive management teams of the Olympic Delivery Authority for London 2012, and senior executives at BT, Accenture, British Airways and FedEx. His book “Media Interview Techniques” is considered the definitive guide to doing media interviews.

Watch Robert talk about media interviews on Channel 5 News.

Handling Media Interviews 3rd Sept 2018

Handling Media Interviews

Course objectives

Handling media interviews – this 1-day training course will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It’s a highly practical course, giving delegates the chance not just to learn all the key lessons of media training, but to practise those techniques through a range of simulated interviews. It is the perfect way to ready yourself and your spokespeople for handling media interviews, whether print or broadcast.

Handling Media Interviews
Robert Taylor delivering a Handling Media Interviews training course

Who should attend?

This course is for two groups:

  • Anyone who does media interviews (print or broadcast) on behalf of their organisation
  • Communications professionals (typically PR directors, managers and account executives) who prepare spokespeople for media interviews

What to expect

  • A highly participative course limited to six delegates
  • The chance to do at least two live interviews on camera
  • The ideal environment to learn and practice the key lessons of media training
    Course objectives

Participation in the course will provide you with the knowledge to:

  • Prepare perfectly for any type of media interview – promotional, “issues” or crisis
  • Prepare for print and broadcast interviews
  • Prepare and support other spokespeople before and during media interviews, give feedback and de-brief
  • Communicate with impact and authority
  • Look and sound your best and overcome nerves
  • Satisfy the journalist’s requirements for news while achieving your business objective
  • Handle contentious, sensitive issues
  • Handle the most awkward questions under pressure

Who is the trainer

The trainer for Handling Media Interviews is Robert Taylor. Robert has developed a unique methodology for successful media interviews, which he has used to train political leaders, chief executives and chairmen throughout the world, who are about to speak live or do a media interview. His trainees include more than a thousand diplomats from the UK’s Foreign and Commonwealth Office, the entire executive management teams of the Olympic Delivery Authority for London 2012, and senior executives at BT, Accenture, British Airways and FedEx. His book “Media Interview Techniques” is considered the definitive guide to doing media interviews.

Watch Robert talk about media interviews on Channel 5 News.

Handling Media Interviews 22nd June

Handling Media Interviews

Course aim

Handling media interviews – this 1 day training course will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It’s a highly practical course, giving delegates the chance not just to learn all the key lessons of media training, but to practise those techniques through a range of simulated interviews. It is the perfect way to ready yourself and your spokespeople for handling media interviews, whether print or broadcast.

Who should attend?

This course is for two groups:

  1. Anyone who does media interviews (print or broadcast) on behalf of their organisation
  2. Communications professionals (typically PR directors, managers and account executives) who prepare spokespeople for media interviews
handling media interviews
Robert Taylor training a group of delegates

What to expect 

  • A highly participative course, limited to eight delegates
  • The chance to do at least two live interviews on camera
  • The ideal environment to learn and practice the key lessons of media training

Course objectives 

Participation on the course will provide you with the knowledge to:

  • Prepare perfectly for any type of media interview – promotional, “issues” or crisis
  • Prepare for print and broadcast interviews
  • Prepare and support other spokespeople before and during media interviews, give feedback and de-brief
  • Communicate with impact and authority
  • Look and sound your best and overcome nerves
  • Satisfy the journalist’s requirements for news while achieving your business objective
  • Handle contentious, sensitive issues
  • Handle the most awkward questions under pressure

Course Tutor

handling media interviews
Course tutor Robert Taylor

Robert Taylor  Robert has developed a unique methodology for successful media interviews, which he has used to train political leaders, chief executives and chairmen throughout the world, who are about to speak live or do a media interview.

His trainees include more than a thousand diplomats from the UK’s Foreign and Commonwealth Office, the entire executive management teams of the Olympic Delivery Authority for London 2012, and senior executives at BT, Accenture, British Airways and FedEx.

His book “Media Interview Techniques” is considered the definitive guide to doing media interviews.

Course Administrator

handling media interviews
John Lynch – Administrator of Social Selling Training Course

John Lynch  John is Managing Director of Open Information and Training Services a specialist consultancy that provides trainers and consultants for systems integration, taxonomy implementations and open data projects for business and Government clients.  John was previously the Sales Director at Jane’s Information.

John manages all the Social Selling Training Course admin, fees, bookings, logistics, delegates and venue hire.

For course enquires please contact John at:

Tel: 020 8669 6681

Mob: 07843 106702

Email John Lynch

Does endless message repetition really work?

Does endless message repetition really work? Over 20 years ago, Peter Mandelson spoke about messaging at a client event I organised. He was compelling, as you might imagine, full of great advice and revealing anecdotes. And I’ll remember to my dying day one particularly pithy piece of advice he gave: “It is only when you’re sick of hearing yourself repeat the same message over and over again that your audience is just beginning to get it.”

The truth of this was brought home to me last week when I saw some research by YouGov showing that only 15% of people polled could spontaneously recall Theresa May’s “Strong and stable” line. Considering the number of times Tory politicians have uttered those words, and with such sheer relentlessness – so much so that journalists and commentators have been pulling their hair out in frustration – you might have expected a better recall rate.

But given also that ‘strong and stable’ isn’t the most inspiring slogan ever, and that 67% of voters tell YouGov they are finding the election ‘boring’, a 15% recall rate is actually pretty good. And, in any case, those who say they will vote Tory (currently around 45%, according to the polls) might well be influenced by a slogan even if they can’t spontaneously recall it.

Does endless message repetition really work?

To my mind, Labour’s ‘For the many not the few’, which they’ve used for donkey’s years, is more evocative and powerful. Yet, during this election campaign their politicians haven’t repeated it with the same ruthless and robotic discipline that the Tories have mustered. So, according to YouGov, only 2% of people recall it. A poor return.

Drilling the message into the voter’s minds by endless repetition is, clearly, an important part of an election-winning strategy. But for communications strategists, there is another vital consideration: the slogan has to be credible. It has to have a ring of convincing and distinctive truth about it – preferably in a way that puts the opposing parties in a negative light.

For example, Ed Miliband could never have used ‘strong and stable’. It wouldn’t have suited him. Likewise, David Cameron would have struggled with ‘for the many not the few’, which, of course, made it all the more potent for Labour. But ‘strong and stable’ really is a good line for the doggedly determined Theresa May. Likewise, ‘take back control’ was a beautifully simple shorthand for the Leave campaign last summer, and ‘make America great again’ resonated with Trump supporters at least in part because it reflected the candidate’s seemingly unshakable self-belief. ‘Yes we can’ was the ideal accompaniment to Barack Obama’s young and fresh surge for the Presidency in 2008, as he broke through all sorts of glass ceilings.

It takes time to find the ideal strapline, mantra or slogan – in political marketing just as in advertising. It requires trial and error. But once you land on a line that works, you need to commit to it and, yes, repeat it as often as you dare. The lesson of this election, so far, is that endless repetition makes journalists groan and moan – but it really does work.

Handling Media Interviews 23rd March

Handling Media Interviews

Course aim

Handling media interviews – this 1 day training course will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It’s a highly practical course, giving delegates the chance not just to learn all the key lessons of media training, but to practise those techniques through a range of simulated interviews. It is the perfect way to ready yourself and your spokespeople for handling media interviews, whether print or broadcast.

Who should attend?

This course is for two groups:

  1. Anyone who does media interviews (print or broadcast) on behalf of their organisation
  2. Communications professionals (typically PR directors, managers and account executives) who prepare spokespeople for media interviews
handling media interviews
Robert Taylor training a group of delegates

What to expect 

  • A highly participative course, limited to eight delegates
  • The chance to do at least two live interviews on camera
  • The ideal environment to learn and practice the key lessons of media training

Course objectives 

Participation on the course will provide you with the knowledge to:

  • Prepare perfectly for any type of media interview – promotional, “issues” or crisis
  • Prepare for print and broadcast interviews
  • Prepare and support other spokespeople before and during media interviews, give feedback and de-brief
  • Communicate with impact and authority
  • Look and sound your best and overcome nerves
  • Satisfy the journalist’s requirements for news while achieving your business objective
  • Handle contentious, sensitive issues
  • Handle the most awkward questions under pressure

Course Tutor

handling media interviews
Course tutor Robert Taylor

Robert Taylor  Robert has developed a unique methodology for successful media interviews, which he has used to train political leaders, chief executives and chairmen throughout the world, who are about to speak live or do a media interview.

His trainees include more than a thousand diplomats from the UK’s Foreign and Commonwealth Office, the entire executive management teams of the Olympic Delivery Authority for London 2012, and senior executives at BT, Accenture, British Airways and FedEx.

His book “Media Interview Techniques” is considered the definitive guide to doing media interviews.

Course Administrator

handling media interviews
John Lynch – Administrator of Social Selling Training Course

John Lynch  John is Managing Director of Open Information and Training Services a specialist consultancy that provides trainers and consultants for systems integration, taxonomy implementations and open data projects for business and Government clients.  John was previously the Sales Director at Jane’s Information.

John manages all the Social Selling Training Course admin, fees, bookings, logistics, delegates and venue hire.

For course enquires please contact John at:

Tel: 020 8669 6681

Mob: 07843 106702

Email John Lynch

Handling Media Interviews 26th January

Handling Media Interviews

Course aim

This 1 day handling media interviews training course will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It’s a highly practical course, giving delegates the chance not just to learn all the key lessons of media training, but to practise those techniques through a range of simulated interviews. It is the perfect way to ready yourself and your spokespeople for handling media interviews, whether print or broadcast.

Who should attend?

This course is for two groups:

  1. Anyone who does media interviews (print or broadcast) on behalf of their organisation
  2. Communications professionals (typically PR directors, managers and account executives) who prepare spokespeople for media interviews
handling media interviews
Robert Taylor training a group of delegates

What to expect 

  • A highly participative course, limited to eight delegates
  • The chance to do at least two live interviews on camera
  • The ideal environment to learn and practice the key lessons of media training

Course objectives 

Participation on the course will provide you with the knowledge to:

  • Prepare perfectly for any type of media interview – promotional, “issues” or crisis
  • Prepare for print and broadcast interviews
  • Prepare and support other spokespeople before and during media interviews, give feedback and de-brief
  • Communicate with impact and authority
  • Look and sound your best and overcome nerves
  • Satisfy the journalist’s requirements for news while achieving your business objective
  • Handle contentious, sensitive issues
  • Handle the most awkward questions under pressure

Course Tutor

handling media interviews
Course tutor Robert Taylor

Robert Taylor  Robert has developed a unique methodology for successful media interviews, which he has used to train political leaders, chief executives and chairmen throughout the world, who are about to speak live or do a media interview.

His trainees include more than a thousand diplomats from the UK’s Foreign and Commonwealth Office, the entire executive management teams of the Olympic Delivery Authority for London 2012, and senior executives at BT, Accenture, British Airways and FedEx.

His book “Media Interview Techniques” is considered the definitive guide to doing media interviews.

Course Administrator

handling media interviews
John Lynch – Administrator of Social Selling Training Course

John Lynch  John is Managing Director of Open Information and Training Services a specialist consultancy that provides trainers and consultants for systems integration, taxonomy implementations and open data projects for business and Government clients.  John was previously the Sales Director at Jane’s Information.

John manages all the Social Selling Training Course admin, fees, bookings, logistics, delegates and venue hire.

For course enquires please contact John at:

Tel: 020 8669 6681

Mob: 07843 106702

Email John Lynch