Social Media Intelligence SOCMINT Training Course 20th-21st Nov 2019

Social Media Intelligence SOCMINT training course

The 2 day Social Media Intelligence SOCMINT training course will equip delegates with the practical skills and confidence to search across key social networks to identify influencers, monitor key topics and extract actionable intelligence to assist decision support. The Social Media Intelligence training is also available as an onsite and client customised private course. Please contact the course administrator for details.

Who should attend:

The programme is particularly suited for :

  • Analysts
  • Policy officers
  • Information professionals
  • Researchers
social media intelligence socmint training course
All delegates will complete the training course with their own SOCMINT analysis dashboard customised to their work requirements

Why you should attend:

  • The practical and straight-forward training will turn the complex into the simple and equip delegates with the practical skills needed to improve productivity and gain key information to assist decision support
  • All the social media channels and digital tools we use are free and easy to use – they are cloud services and can be accessed after the training on any PC, laptop, tablet or mobile
  • Gain hands-on, practical skills and the confidence to immediately use Social Media Intelligence SOCMINT in everyday work
  • Understand how Twitter, LinkedIn, and Hootsuite can be used as well as a range of additional digital tools
  • Create an initial social media management dashboard (using the free version of Hootsuite) that can be used immediately for everyday work and enhanced over time
  • Learn how to identify influencers, enhance information gathering and improve decision support

What are the benefits:

Two days of practical, applicable, hands-on training that can be applied immediately.

  • Increase productivity and access to knowledge by taking advantage of social media intelligence
  • Confidence and empowerment based on acquiring practical hands-on skills
  • Understand how Twitter, LinkedIn, and Hootsuite can be used as well as a range of additional digital tools
  • Create an initial social media management dashboard (using the free version of Hootsuite) that can be used immediately for everyday work and enhanced over time
  • Learn how to identify influencers, enhance intelligence gathering and improve decision making

 

Social Media Intelligence SOCMINT training course
Delegates will learn how to use social media geo-location tools

What you will get:

  • Two full days of social media intelligence SOCMINT training
  • Lunch and catering included
  • A hand-picked digital toolkit directory for future reference
  • One month help-desk support by phone or e-mail after the training

Course agenda

Social Media Intelligence SOCMINT  Training Course (2 Day)

Day 1 – 9.00am to 6.00pm

  • Introductions – you, me, what do you want from the training?
  • Latest statistics, trends, demographics, and research
  • The importance of listening & the importance of content
  • Best practice social media guidelines & behaviour, how to build an online reputation, do’s and don’t’s
  • Overview of the main social media channels and digital tools and how they can be used for social media intelligence
  • Practical Session – Twitter: Creating a personal Twitter profile, settings, Twitter search, identifying influencers, Twitter lists, creating and sharing content, monitoring specific topics, discreet monitoring of individuals, growing followers, Twitter ads, using Chrome extensions to assist productivity
  • Practical Session – LinkedIn: Creating and optimising a personal LinkedIn profile, settings, advanced search, discreet advanced search, LinkedIn groups, LinkedIn ads, recommendations
  • Practical Exercise 1: Using Twitter for social media intelligence
  • Practical Exercise 2: Using LinkedIn for social media intelligence
  • Q&A – End of day one

Day 2 – 9.00am to 6.00pm

  • Group Discussion – Recap of learning from Day 1
  • Practical Session – Hootsuite: Creating a free personal Hootsuite account, settings, importing Twitter & LinkedIn, creating real-time information streams from Twitter lists, identifying, monitoring and engaging, scheduling content, advanced search, geo-location search, scheduling content, automated analytics, and reporting
  • Practical Exercise 3: Using Hootsuite for social media intelligence
  • Practical Session – Using digital tools: Using a variety of free digital tools, delegates will learn additional skills including how to identify when a target is most likely to be online and also their possible geo-location
  • Demo – Best practice target engagement – Having identified a target, listened to their interests and discovered when they are most likely to be online, how can you engage and influence them?
  • Social media intelligence case studies – Delegates are shown and discuss 4 successful social media intelligence case studies
  • Next steps – Delegates are shown a 4-week social media intelligence plan to help embed learning
  • What have you learned? – Each delegate confirms the top 2 things they have learned
  • Q&A – End of course
  • Any questions?

The Social Media Intelligence SOCMINT training is available as an onsite and client customised private course. Please contact the course administrator for details.

Course Tutor

Andy Black
Andy Black – Tutor for SOCMINT course

Andy Black   Andy has over 25 years’ experience in the software and information services sector. He has worked for companies including Perfect Information, Excalibur Technologies, and Business Objects and for clients including Jane’s Information, Reuters and Clifford Chance.  In 2005 he switched to marketing, PR and communications and has since been Head of Digital for a leading PR firm, managed Honda’s social media monitoring, directed lead generation social media campaigns for Vodafone as well as training B2B sales and marketing teams in digital skills and social selling.

Andy is a contractor to the UK Govt and trains diplomats at the Foreign and Commonwealth Office in digital diplomacy.

Eventbrite - Social Media Intelligence SOCMINT - Training Course

Social Media Intelligence SOCMINT Training Course 20th-21st June 2019

Social Media Intelligence SOCMINT training course

The 2-day Social Media Intelligence SOCMINT training course will equip delegates with the practical skills and confidence to search across key social networks to identify influencers, monitor key topics and extract actionable intelligence to assist decision support. The Social Media Intelligence training is also available as an onsite and client customised private course. Please contact the course administrator for details.

Who should attend:

The programme is particularly suited for :

  • Analysts
  • Policy officers
  • Information professionals
  • Researchers
social media intelligence socmint training course
All delegates will complete the training course with their own SOCMINT analysis dashboard customised to their work requirements

Why you should attend:

  • The practical and straight-forward training will turn the complex into the simple and equip delegates with the practical skills needed to improve productivity and gain key information to assist decision support
  • All the social media channels and digital tools we use are free and easy to use – they are cloud services and can be accessed after the training on any PC, laptop, tablet or mobile
  • Gain hands-on, practical skills and the confidence to immediately use Social Media Intelligence SOCMINT in everyday work
  • Understand how Twitter, LinkedIn and Hootsuite can be used as well as a range of additional digital tools
  • Create an initial social media management dashboard (using the free version of Hootsuite) that can be used immediately for everyday work and enhanced over time
  • Learn how to identify influencers, enhance information gathering and improve decision support

What are the benefits:

Two days of practical, applicable, hands-on training that can be applied immediately.

  • Increase productivity and access to knowledge by taking advantage of social media intelligence
  • Confidence and empowerment based on acquiring practical hands-on skills
  • Understand how Twitter, LinkedIn and Hootsuite can be used as well as a range of additional digital tools
  • Create an initial social media management dashboard (using the free version of Hootsuite) that can be used immediately for everyday work and enhanced over time
  • Learn how to identify influencers, enhance intelligence gathering and improve decision making

 

Social Media Intelligence SOCMINT training course
Delegates will learn how to use social media geo-location tools

What you will get:

  • Two full days of social media intelligence SOCMINT training
  • Lunch and catering included
  • A hand-picked digital toolkit directory for future reference
  • One month help-desk support by phone or e-mail after the training

Course agenda

Social Media Intelligence SOCMINT  Training Course (2 Day)

Day 1 – 9.00am to 6.00pm

  • Introductions – you, me, what do you want from the training?
  • Latest statistics, trends, demographics and research
  • The importance of listening & the importance of content
  • Best practice social media guidelines & behaviour, how to build an online reputation, do’s and don’t’s
  • Overview of the main social media channels and digital tools and how they can be used for social media intelligence
  • Practical Session – Twitter: Creating a personal Twitter profile, settings, Twitter search, identifying influencers, Twitter lists, creating and sharing content, monitoring specific topics, discreet monitoring of individuals, growing followers, Twitter ads, using Chrome extensions to assist productivity
  • Practical Session – LinkedIn: Creating and optimising a personal LinkedIn profile, settings, advanced search, discreet advanced search, LinkedIn groups, LinkedIn ads, recommendations
  • Practical Exercise 1: Using Twitter for social media intelligence
  • Practical Exercise 2: Using LinkedIn for social media intelligence
  • Q&A – End of day one

Day 2 – 9.00am to 6.00pm

  • Group Discussion – Recap of learning from Day 1
  • Practical Session – Hootsuite: Creating a free personal Hootsuite account, settings, importing Twitter & LinkedIn, creating real-time information streams from Twitter lists, identifying, monitoring and engaging, scheduling content, advanced search, geo-location search, scheduling content, automated analytics and reporting
  • Practical Exercise 3: Using Hootsuite for social media intelligence
  • Practical Session – Using digital tools: Using a variety of free digital tools, delegates will learn additional skills including how to identify when a target is most likely to be online and also their possible geo-location
  • Demo – Best practice target engagement – Having identified a target, listened to their interests and discovered when they are most likely to be online, how can you engage and influence them?
  • Social media intelligence case studies – Delegates are shown and discuss 4 successful social media intelligence case studies
  • Next steps – Delegates are shown a 4 week social media intelligence plan to help embed learning
  • What have you learnt? – Each delegate confirms the top 2 things they have learnt
  • Q&A – End of course
  • Any questions?

The Social Media Intelligence SOCMINT training is available as an onsite and client customised private course. Please contact the course administrator for details.

Course Tutor

Andy Black
Andy Black – Tutor for SOCMINT course

Andy Black   Andy has over 25 years’ experience in the software and information services sector. He has worked for companies including Perfect Information, Excalibur Technologies and Business Objects and for clients including Jane’s Information, Reuters and Clifford Chance.  In 2005 he switched to marketing, PR and communications and has since been Head of Digital for a leading PR firm, managed Honda’s social media monitoring, directed lead generation social media campaigns for Vodafone as well as training B2B sales and marketing teams in digital skills and social selling.

Andy is a contractor to the UK Govt and trains diplomats at the Foreign and Commonwealth Office in digital diplomacy.

Eventbrite - Social Media Intelligence SOCMINT - Training Course

Social Media Intelligence SOCMINT Training Course 21st-22nd Feb 2019

Social Media Intelligence SOCMINT training course

The 2 day Social Media Intelligence SOCMINT training course will equip delegates with the practical skills and confidence to search across key social networks to identify influencers, monitor key topics and extract actionable intelligence to assist decision support. The Social Media Intelligence training is also available as an onsite and client customised private course. Please contact the course administrator for details.

Who should attend:

The programme is particularly suited for :

  • Analysts
  • Policy officers
  • Information professionals
  • Researchers
social media intelligence socmint training course
All delegates will complete the training course with their own SOCMINT analysis dashboard customised to their work requirements

Why you should attend:

  • The practical and straight-forward training will turn the complex into the simple and equip delegates with the practical skills needed to improve productivity and gain key information to assist decision support
  • All the social media channels and digital tools we use are free and easy to use – they are cloud services and can be accessed after the training on any PC, laptop, tablet or mobile
  • Gain hands-on, practical skills and the confidence to immediately use Social Media Intelligence SOCMINT in everyday work
  • Understand how Twitter, LinkedIn and Hootsuite can be used as well as a range of additional digital tools
  • Create an initial social media management dashboard (using the free version of Hootsuite) that can be used immediately for everyday work and enhanced over time
  • Learn how to identify influencers, enhance information gathering and improve decision support

What are the benefits:

Two days of practical, applicable, hands-on training that can be applied immediately.

  • Increase productivity and access to knowledge by taking advantage of social media intelligence
  • Confidence and empowerment based on acquiring practical hands-on skills
  • Understand how Twitter, LinkedIn and Hootsuite can be used as well as a range of additional digital tools
  • Create an initial social media management dashboard (using the free version of Hootsuite) that can be used immediately for everyday work and enhanced over time
  • Learn how to identify influencers, enhance intelligence gathering and improve decision making

 

Social Media Intelligence SOCMINT training course
Delegates will learn how to use social media geo-location tools

What you will get:

  • Two full days of social media intelligence SOCMINT training
  • Lunch and catering included
  • A hand-picked digital toolkit directory for future reference
  • One month help-desk support by phone or e-mail after the training

Course agenda

Social Media Intelligence SOCMINT  Training Course (2 Day)

Day 1 – 9.00am to 6.00pm

  • Introductions – you, me, what do you want from the training?
  • Latest statistics, trends, demographics, and research
  • The importance of listening & the importance of content
  • Best practice social media guidelines & behaviour, how to build an online reputation, do’s and don’t’s
  • Overview of the main social media channels and digital tools and how they can be used for social media intelligence
  • Practical Session – Twitter: Creating a personal Twitter profile, settings, Twitter search, identifying influencers, Twitter lists, creating and sharing content, monitoring specific topics, discreet monitoring of individuals, growing followers, Twitter ads, using Chrome extensions to assist productivity
  • Practical Session – LinkedIn: Creating and optimising a personal LinkedIn profile, settings, advanced search, discreet advanced search, LinkedIn groups, LinkedIn ads, recommendations
  • Practical Exercise 1: Using Twitter for social media intelligence
  • Practical Exercise 2: Using LinkedIn for social media intelligence
  • Q&A – End of day one

Day 2 – 9.00am to 6.00pm

  • Group Discussion – Recap of learning from Day 1
  • Practical Session – Hootsuite: Creating a free personal Hootsuite account, settings, importing Twitter & LinkedIn, creating real-time information streams from Twitter lists, identifying, monitoring and engaging, scheduling content, advanced search, geo-location search, scheduling content, automated analytics, and reporting
  • Practical Exercise 3: Using Hootsuite for social media intelligence
  • Practical Session – Using digital tools: Using a variety of free digital tools, delegates will learn additional skills including how to identify when a target is most likely to be online and also their possible geo-location
  • Demo – Best practice target engagement – Having identified a target, listened to their interests and discovered when they are most likely to be online, how can you engage and influence them?
  • Social media intelligence case studies – Delegates are shown and discuss 4 successful social media intelligence case studies
  • Next steps – Delegates are shown a 4-week social media intelligence plan to help embed learning
  • What have you learned? – Each delegate confirms the top 2 things they have learned
  • Q&A – End of course
  • Any questions?

The Social Media Intelligence SOCMINT training is available as an onsite and client customised private course. Please contact the course administrator for details.

Course Tutor

Andy Black
Andy Black – Tutor for SOCMINT course

Andy Black   Andy has over 25 years’ experience in the software and information services sector. He has worked for companies including Perfect Information, Excalibur Technologies and Business Objects and for clients including Jane’s Information, Reuters and Clifford Chance.  In 2005 he switched to marketing, PR and communications and has since been Head of Digital for a leading PR firm, managed Honda’s social media monitoring, directed lead generation social media campaigns for Vodafone as well as training B2B sales and marketing teams in digital skills and social selling.

Andy is a contractor to the UK Govt and trains diplomats at the Foreign and Commonwealth Office in digital diplomacy, he is also a tutor on the Public Diplomacy and Global Communications MA at UCL.

Eventbrite - Social Media Intelligence SOCMINT - Training Course

The impact of bots on opinions in social networks

The impact of bots on opinions in social networks. Social networks have given us the ability to spread messages and influence large populations very easily. Malicious actors can take advantage of social networks to manipulate opinions using artificial accounts, or bots. It is suspected that the 2016 U.S. presidential election was the victim of such social network interference, potentially by foreign actors. Foreign influence bots are also suspected of having attacked European elections. Multiple research studies confirm the bots main action was the sharing of politically polarized content in an effort to shift opinions.  The potential threat to election security from social networks has become a concern for governments around the world.

In the U.S., Members of Congress have not been satisfied with the response of major social networks and have asked them to take actions to prevent future interference in the U.S. democratic process by foreign actors. In response, major social media companies have taken serious steps. Facebook has identified several pages and accounts tied to foreign actors and Twitter suspended over 70 million bot accounts.

Despite all of the efforts taken to counter the threat posed by bots, one important question remains unanswered: how many people were impacted by these influence campaigns? More generally, how can we quantify the effect of bots on the opinions of users in a social network? Answering this question would allow one to assess the potential threat of an influence campaign. Also, it would allow one to test the efficacy of different responses to the threat. Studies have looked at the volume of content produced by bots and their social network reach during the 2016 election. However, this data alone does not indicate the effectiveness of the bots in shifting opinions.

The challenge is we do not know what would have happened if the bots had not been there. Such a counterfactual analysis is only possible if there is a model which can predict the opinions of users in the presence or absence of bots. For a model to be useful in assessing the impact of bots, it must be validated on real social network data. Once validated, an opinion model can then be used to assess the impact of different groups of bots.

The Impact of Bots on Opinions in Social Networks
Visualization of the network of Twitter users discussing the second 2016 presidential debate. Node sizes are proportional to their follower-count in the network and node colors indicate their tweet based opinion. Nodes favoring Trump are red and nodes favoring Clinton are blue.

A recent research report by the Massachusetts Institute of Technology (MIT) presented a method to quantify the impact of bots on the opinions of users in a social network. MIT focused the analysis on a network of Twitter users discussing the 2016 presidential election between Hillary Clinton and Donald Trump. The key strategy used was to find a model for opinion dynamics in a social network. Firstly, MIT validated the model by showing that the user opinions predicted by the model align with the opinions of these users’ based on their social media posts. Secondly, MIT identified bots in the network using a developed and customised algorithm. Thirdly, MIT used the opinion model to calculate how the opinions shift when they removed the bots from the network.

MIT discovered that a small number of bots have a disproportionate impact on the network opinions, and this impact is primarily due to their elevated activity levels. In the dataset, MIT found that the bots which supported Clinton caused a bigger shift in opinions than the bots which supported Trump, even though there are more Trump bots in the network.

How the advertising capabilities of social networks have created a Digital Influence Machine

The Digital Influence Machine. In light of how the advertising capabilities of Facebook, Twitter and other social networks have been used in recent political elections across the world. A new report, argues that today’s digital advertising infrastructure creates disturbing new opportunities for political manipulation and other forms of anti-democratic strategic communication. As ad platforms, web publishers, and other intermediaries have developed an infrastructure of data collection and targeting capacities that the report calls the Digital Influence Machine (DIM).

The DIM incorporates a set of overlapping technologies for surveillance, targeting, testing, and automated decision-making designed to make advertising – from the commercial to the political more powerful and efficient. The report claims the DIM can identify and target weak points where groups and individuals are most vulnerable to strategic influence and is a form of information warfare.

Digital Influence Machine

Unlike campaigns of even a decade ago, data-driven advertising allows political actors to zero in on those believed to be the most receptive and pivotal audiences for very specific messages while also helping to minimize the risk of political blowback by limiting their visibility to those who might react negatively.

The various technologies and entities of the DIM cohere around three interlocking communication capacities:

  • To use sprawling systems of consumer monitoring to develop detailed consumer profiles
  • To target customised audiences with strategic messaging across devices, channels, and contexts
  • To automate and optimise tactical elements of influence campaigns, leveraging consumer data and real-time feedback to test and tweak key variables including the composition of target publics and the timing, placement, and content of ad messages

The social influence of the DIM, like all technological systems, is also largely a product of the political, economic, and social context in which it developed. The report analysed three key shifts in the US media and political landscape that contextualise the use of the DIM to manipulate political activity:

  • The decline of professional journalism
  • The expansion of financial resources devoted to political influence
  • The growing sophistication of targeted political mobilization in a regulatory environment with little democratic accountability

The report documented three distinct strategies that political actors currently use to weaponise the DIM:

  • Mobilize supporters through identity threats
  • Divide an opponent’s coalition
  • Leverage influence techniques informed by behavioral science

Despite this range of techniques, weaponised political ad targeting will rarely, if ever, be effective in changing individuals’ deeply-held beliefs. Instead, the goals of weaponised DIM campaigns will be to amplify existing resentments and anxieties, raise the emotional stakes of particular issues or foreground some concerns at the expense of others, stir distrust among potential coalition partners, and subtly influence decisions about political behaviors (like whether to go vote or attend a protest). In close elections, if these tactics offer even marginal advantages, groups willing to engage in ethically dubious machinations may reap significant benefits.

The report suggested that key points of intervention for mitigating harms are the technical structures, institutional policies, and legal regulations of the DIM. One significant further step companies could take would be to categorically refuse to work with dark money groups. Platforms could also limit weaponisation by requiring explicit, non-coercive user consent for viewing any political ads that are part of a split-testing experiment. Future ethical guidelines for political advertising could be developed in collaboration with independent committees representing diverse communities and stakeholders. All of these possible steps have benefits, risks, and costs, and should be thoroughly and seriously considered by corporations, regulators, and civil society.

The report concluded that whatever the future of online ad regulation, the consideration of political ads will only be one component in a larger effort to combat disinformation and manipulation. Without values like fairness, justice, and human dignity guiding the development of the DIM and a commitment to transparency and accountability underlying its deployment, such systems are antithetical to the principles of democracy.

 

 

Social Media Intelligence SOCMINT Training Course 12th-13th September

Social Media Intelligence SOCMINT training course

The 2 day Social Media Intelligence SOCMINT training course will equip delegates with the practical skills and confidence to search across key social networks to identify influencers, monitor key topics and extract actionable intelligence to assist decision support. The Social Media Intelligence training is also available as an onsite and client customised private course. Please contact the course administrator for details.

Who should attend:

The programme is particularly suited for :

  • Analysts
  • Policy officers
  • Information professionals
  • Researchers

 

social media intelligence socmint training course
All delegates will complete the training course with their own SOCMINT analysis dashboard customised to their work requirements

Why you should attend:

  • The practical and straight-forward training will turn the complex into the simple and equip delegates with the practical skills needed to improve productivity and gain key information to assist decision support
  • All the social media channels and digital tools we use are free and easy to use – they are cloud services and can be accessed after the training on any PC, laptop, tablet or mobile
  • Gain hands-on, practical skills and the confidence to immediately use Social Media Intelligence SOCMINT in everyday work
  • Understand how Twitter, LinkedIn and Hootsuite can be used as well as a range of additional digital tools
  • Create an initial social media management dashboard (using the free version of Hootsuite) that can be used immediately for everyday work and enhanced over time
  • Learn how to identify influencers, enhance information gathering and improve decision support

 

social media intelligence socmint training course
Social media intelligence SOCMINT is now a key component of hybrid warfare

What are the benefits:

Two days of practical, applicable, hands-on training that can be applied immediately.

  • Increase productivity and access to knowledge by taking advantage of social media intelligence
  • Confidence and empowerment based on acquiring practical hands-on skills
  • Understand how Twitter, LinkedIn and Hootsuite can be used as well as a range of additional digital tools
  • Create an initial social media management dashboard (using the free version of Hootsuite) that can be used immediately for everyday work and enhanced over time
  • Learn how to identify influencers, enhance intelligence gathering and improve decision making

 

Social Media Intelligence SOCMINT training course
Delegates will learn how to use social media geo-location tools

What you will get:

  • Two full days of social media intelligence SOCMINT training
  • Lunch and catering included
  • A laptop on loan for the duration of the training programme (you can bring your own if you like)
  • A hand-picked digital toolkit directory for future reference
  • An online training website during and well after the training programme
  • One month help-desk support by phone or e-mail after the training
  • Hand-signed RIS SOCMINT Certificate

 

Course agenda

Social Media Intelligence SOCMINT  Training Course (2 Day)

Day 1 – 9.00am to 6.00pm

  • Introductions – you, me, what do you want from the training?
  • Latest statistics, trends, demographics and research
  • The importance of listening & the importance of content
  • Best practice social media guidelines & behaviour, how to build an online reputation, do’s and don’t’s
  • Overview of the main social media channels and digital tools and how they can be used for social media intelligence
  • Practical Session – Twitter: Creating a personal Twitter profile, settings, Twitter search, identifying influencers, Twitter lists, creating and sharing content, monitoring specific topics, discreet monitoring of individuals, growing followers, Twitter ads, using Chrome extensions to assist productivity
  • Practical Session – LinkedIn: Creating and optimising a personal LinkedIn profile, settings, advanced search, discreet advanced search, LinkedIn groups, LinkedIn ads, recommendations
  • Practical Exercise 1: Using Twitter for social media intelligence
  • Practical Exercise 2: Using LinkedIn for social media intelligence
  • Q&A – End of day one

Day 2 – 9.00am to 6.00pm

  • Group Discussion – Recap of learning from Day 1
  • Practical Session – Hootsuite: Creating a free personal Hootsuite account, settings, importing Twitter & LinkedIn, creating real-time information streams from Twitter lists, identifying, monitoring and engaging, scheduling content, advanced search, geo-location search, scheduling content, automated analytics and reporting
  • Practical Exercise 3: Using Hootsuite for social media intelligence
  • Practical Session – Using digital tools: Using a variety of free digital tools, delegates will learn additional skills including how to identify when a target is most likely to be online and also their possible geo-location
  • Demo – Best practice target engagement – Having identified a target, listened to their interests and discovered when they are most likely to be online, how can you engage and influence them?
  • Social media intelligence case studies – Delegates are shown and discuss 4 successful social media intelligence case studies
  • Next steps – Delegates are shown a 4 week social media intelligence plan to help embed learning
  • What have you learnt? – Each delegate confirms the top 2 things they have learnt
  • Q&A – End of course
  • Any questions?

The Social Media Intelligence SOCMINT training is available as an onsite and client customised private course. Please contact the course administrator for details.

Course Tutor

Andy Black
Andy Black – Tutor for SOCMINT course

Andy Black   Andy has over 25 years’ experience in the software and information services sector. He has worked for companies including Perfect Information, Excalibur Technologies and Business Objects and for clients including Jane’s Information, Reuters and Clifford Chance.  In 2005 he switched to marketing, PR and communications and has since been Head of Digital for a leading PR firm, managed Honda’s social media monitoring, directed lead generation social media campaigns for Vodafone as well as training B2B sales and marketing teams in digital skills and social selling.

Andy is a contractor to the UK Govt and trains diplomats at the Foreign and Commonwealth Office in digital diplomacy.

 

 

Course Administrator

John Lynch
John Lynch – SOCMINT Course Administrator

John Lynch  John is Managing Director of Open Information and Training Services a specialist consultancy that provides trainers and consultants for systems integration, taxonomy implementations and open data projects for business and Government clients.  John was previously the Sales Director at Jane’s Information.

John manages all the SOCMINT training course admin, fees, bookings, logistics, delegates and venue hire.

For course enquires please contact John at:

Tel: 020 8669 6681

Mob: 07843 106702

Email John Lynch

Social Media Intelligence SOCMINT Training Course 4th-5th April

Social Media Intelligence SOCMINT training course

Social Media Intelligence SOCMINT training course – this 2 day course will equip delegates with the practical skills and confidence to search across key social networks to identify influencers, monitor key topics and extract actionable intelligence to assist decision support. The Social Media Intelligence training is also available as an onsite and client customised private course. Please contact the course administrator for details.

Who should attend:

The programme is particularly suited for :

  • Analysts
  • Policy officers
  • Information professionals
  • Researchers

 

social media intelligence socmint training course
All delegates will complete the training course with their own SOCMINT analysis dashboard customised to their work requirements

Why you should attend:

  • The practical and straight-forward training will turn the complex into the simple and equip delegates with the practical skills needed to improve productivity and gain key information to assist decision support
  • All the social media channels and digital tools we use are free and easy to use – they are cloud services and can be accessed after the training on any PC, laptop, tablet or mobile
  • Gain hands-on, practical skills and the confidence to immediately use Social Media Intelligence SOCMINT in everyday work
  • Understand how Twitter, LinkedIn and Hootsuite can be used as well as a range of additional digital tools
  • Create an initial social media management dashboard (using the free version of Hootsuite) that can be used immediately for everyday work and enhanced over time
  • Learn how to identify influencers, enhance information gathering and improve decision support

 

social media intelligence socmint training course
Social media intelligence SOCMINT is now a key component of hybrid warfare

What are the benefits:

Two days of practical, applicable, hands-on training that can be applied immediately.

  • Increase productivity and access to knowledge by taking advantage of social media intelligence
  • Confidence and empowerment based on acquiring practical hands-on skills
  • Understand how Twitter, LinkedIn and Hootsuite can be used as well as a range of additional digital tools
  • Create an initial social media management dashboard (using the free version of Hootsuite) that can be used immediately for everyday work and enhanced over time
  • Learn how to identify influencers, enhance intelligence gathering and improve decision making

 

Social Media Intelligence SOCMINT training course
Delegates will learn how to use social media geo-location tools

What you will get:

  • Two full days of social media intelligence SOCMINT training
  • Lunch and catering included
  • A laptop on loan for the duration of the training programme (you can bring your own if you like)
  • A hand-picked digital toolkit directory for future reference
  • An online training website during and well after the training programme
  • One month help-desk support by phone or e-mail after the training
  • Hand-signed RIS SOCMINT Certificate

 

Course agenda

Social Media Intelligence SOCMINT  Training Course (2 Day)

Day 1 – 9.00am to 6.00pm

  • Introductions – you, me, what do you want from the training?
  • Latest statistics, trends, demographics and research
  • The importance of listening & the importance of content
  • Best practice social media guidelines & behaviour, how to build an online reputation, do’s and don’t’s
  • Overview of the main social media channels and digital tools and how they can be used for social media intelligence
  • Practical Session – Twitter: Creating a personal Twitter profile, settings, Twitter search, identifying influencers, Twitter lists, creating and sharing content, monitoring specific topics, discreet monitoring of individuals, growing followers, Twitter ads, using Chrome extensions to assist productivity
  • Practical Session – LinkedIn: Creating and optimising a personal LinkedIn profile, settings, advanced search, discreet advanced search, LinkedIn groups, LinkedIn ads, recommendations
  • Practical Exercise 1: Using Twitter for social media intelligence
  • Practical Exercise 2: Using LinkedIn for social media intelligence
  • Q&A – End of day one

Day 2 – 9.00am to 6.00pm

  • Group Discussion – Recap of learning from Day 1
  • Practical Session – Hootsuite: Creating a free personal Hootsuite account, settings, importing Twitter & LinkedIn, creating real-time information streams from Twitter lists, identifying, monitoring and engaging, scheduling content, advanced search, geo-location search, scheduling content, automated analytics and reporting
  • Practical Exercise 3: Using Hootsuite for social media intelligence
  • Practical Session – Using digital tools: Using a variety of free digital tools, delegates will learn additional skills including how to identify when a target is most likely to be online and also their possible geo-location
  • Demo – Best practice target engagement – Having identified a target, listened to their interests and discovered when they are most likely to be online, how can you engage and influence them?
  • Social media intelligence case studies – Delegates are shown and discuss 4 successful social media intelligence case studies
  • Next steps – Delegates are shown a 4 week social media intelligence plan to help embed learning
  • What have you learnt? – Each delegate confirms the top 2 things they have learnt
  • Q&A – End of course
  • Any questions?

The Social Media Intelligence SOCMINT training is available as an onsite and client customised private course. Please contact the course administrator for details.

Course Tutor

Andy Black
Andy Black – Tutor for SOCMINT course

Andy Black   Andy has over 25 years’ experience in the software and information services sector. He has worked for companies including Perfect Information, Excalibur Technologies and Business Objects and for clients including Jane’s Information, Reuters and Clifford Chance.  In 2005 he switched to marketing, PR and communications and has since been Head of Digital for a leading PR firm, managed Honda’s social media monitoring, directed lead generation social media campaigns for Vodafone as well as training B2B sales and marketing teams in digital skills and social selling.

Andy is a contractor to the UK Govt and trains diplomats at the Foreign and Commonwealth Office in digital diplomacy.

 

 

Course Administrator

John Lynch
John Lynch – SOCMINT Course Administrator

John Lynch  John is Managing Director of Open Information and Training Services a specialist consultancy that provides trainers and consultants for systems integration, taxonomy implementations and open data projects for business and Government clients.  John was previously the Sales Director at Jane’s Information.

John manages all the SOCMINT training course admin, fees, bookings, logistics, delegates and venue hire.

For course enquires please contact John at:

Tel: 020 8669 6681

Mob: 07843 106702

Email John Lynch

Social Media Intelligence SOCMINT Training Course 22nd-23rd February

Social Media Intelligence SOCMINT training course

Social Media Intelligence SOCMINT training course – The 2 day course will equip delegates with the practical skills and confidence to search across key social networks to identify influencers, monitor key topics and extract actionable intelligence to assist decision support. The Social Media Intelligence training is also available as an onsite and client customised private course. Please contact the course administrator for details.

Who should attend:

The programme is particularly suited for :

  • Analysts
  • Policy officers
  • Information professionals
  • Researchers

 

social media intelligence socmint training course
All delegates will complete the training course with their own SOCMINT analysis dashboard customised to their work requirements

Why you should attend:

  • The practical and straight-forward training will turn the complex into the simple and equip delegates with the practical skills needed to improve productivity and gain key information to assist decision support
  • All the social media channels and digital tools we use are free and easy to use – they are cloud services and can be accessed after the training on any PC, laptop, tablet or mobile
  • Gain hands-on, practical skills and the confidence to immediately use Social Media Intelligence SOCMINT in everyday work
  • Understand how Twitter, LinkedIn and Hootsuite can be used as well as a range of additional digital tools
  • Create an initial social media management dashboard (using the free version of Hootsuite) that can be used immediately for everyday work and enhanced over time
  • Learn how to identify influencers, enhance information gathering and improve decision support

 

social media intelligence socmint training course
Social media intelligence SOCMINT is now a key component of hybrid warfare

What are the benefits:

Two days of practical, applicable, hands-on training that can be applied immediately.

  • Increase productivity and access to knowledge by taking advantage of social media intelligence
  • Confidence and empowerment based on acquiring practical hands-on skills
  • Understand how Twitter, LinkedIn and Hootsuite can be used as well as a range of additional digital tools
  • Create an initial social media management dashboard (using the free version of Hootsuite) that can be used immediately for everyday work and enhanced over time
  • Learn how to identify influencers, enhance intelligence gathering and improve decision making

 

Social Media Intelligence SOCMINT training course
Delegates will learn how to use social media geo-location tools

What you will get:

  • Two full days of social media intelligence SOCMINT training
  • Lunch and catering included
  • A laptop on loan for the duration of the training programme (you can bring your own if you like)
  • A hand-picked digital toolkit directory for future reference
  • An online training website during and well after the training programme
  • One month help-desk support by phone or e-mail after the training
  • Hand-signed RIS SOCMINT Certificate

 

Course agenda

Social Media Intelligence SOCMINT  Training Course (2 Day)

Day 1 – 9.00am to 6.00pm

  • Introductions – you, me, what do you want from the training?
  • Latest statistics, trends, demographics and research
  • The importance of listening & the importance of content
  • Best practice social media guidelines & behaviour, how to build an online reputation, do’s and don’t’s
  • Overview of the main social media channels and digital tools and how they can be used for social media intelligence
  • Practical Session – Twitter: Creating a personal Twitter profile, settings, Twitter search, identifying influencers, Twitter lists, creating and sharing content, monitoring specific topics, discreet monitoring of individuals, growing followers, Twitter ads, using Chrome extensions to assist productivity
  • Practical Session – LinkedIn: Creating and optimising a personal LinkedIn profile, settings, advanced search, discreet advanced search, LinkedIn groups, LinkedIn ads, recommendations
  • Practical Exercise 1: Using Twitter for social media intelligence
  • Practical Exercise 2: Using LinkedIn for social media intelligence
  • Q&A – End of day one

Day 2 – 9.00am to 6.00pm

  • Group Discussion – Recap of learning from Day 1
  • Practical Session – Hootsuite: Creating a free personal Hootsuite account, settings, importing Twitter & LinkedIn, creating real-time information streams from Twitter lists, identifying, monitoring and engaging, scheduling content, advanced search, geo-location search, scheduling content, automated analytics and reporting
  • Practical Exercise 3: Using Hootsuite for social media intelligence
  • Practical Session – Using digital tools: Using a variety of free digital tools, delegates will learn additional skills including how to identify when a target is most likely to be online and also their possible geo-location
  • Demo – Best practice target engagement – Having identified a target, listened to their interests and discovered when they are most likely to be online, how can you engage and influence them?
  • Social media intelligence case studies – Delegates are shown and discuss 4 successful social media intelligence case studies
  • Next steps – Delegates are shown a 4 week social media intelligence plan to help embed learning
  • What have you learnt? – Each delegate confirms the top 2 things they have learnt
  • Q&A – End of course
  • Any questions?

The Social Media Intelligence SOCMINT training is available as an onsite and client customised private course. Please contact the course administrator for details.

Course Tutor

Andy Black
Andy Black – Tutor for SOCMINT course

Andy Black   Andy has over 25 years’ experience in the software and information services sector. He has worked for companies including Perfect Information, Excalibur Technologies and Business Objects and for clients including Jane’s Information, Reuters and Clifford Chance.  In 2005 he switched to marketing, PR and communications and has since been Head of Digital for a leading PR firm, managed Honda’s social media monitoring, directed lead generation social media campaigns for Vodafone as well as training B2B sales and marketing teams in digital skills and social selling.

Andy is a contractor to the UK Govt and trains diplomats at the Foreign and Commonwealth Office in digital diplomacy.

 

 

Course Administrator

John Lynch
John Lynch – SOCMINT Course Administrator

John Lynch  John is Managing Director of Open Information and Training Services a specialist consultancy that provides trainers and consultants for systems integration, taxonomy implementations and open data projects for business and Government clients.  John was previously the Sales Director at Jane’s Information.

John manages all the SOCMINT training course admin, fees, bookings, logistics, delegates and venue hire.

For course enquires please contact John at:

Tel: 020 8669 6681

Mob: 07843 106702

Email John Lynch

Do you make decisions based on opinions or facts?

Do you make decisions based on opinions or facts?  In this big data world, do you make decisions based on opinions or facts? How do you find the facts you need? Reliable and validated intelligence is crucial.

To help solve this problem, Andy Black Associates and Reuser Information Services have partnered to create training courses in Open Source Intelligence (OSINT) and Social Media Intelligence (SOCMINT).

The training courses are in high demand and for good reason. Data volumes are exploding. Every day organisations and individuals are creating, sharing and accessing data. Globally, more people are connected via smartphones and social networks than ever before. The Internet of Things is enabling machine to machine communication. More and more data is openly available.

do you make decisions based on opinions or facts

Most people use Google for their research and only look at the first page of results. These are skewed by factors including SEO, astroturfing and the “right to be forgotten”. Besides, Google only indexes 20% of the web, so will produce only limited results. What about the Deep Web and Dark Web?

Do you make decisions based on opinions or facts?

By 2020 there will be 50 billion connected devices globally and 44 trillion gigabytes of data. Machine learning on its own can’t address this challenge; you need to empower human intelligence. This has led to an increasing interest in both the discipline and the art of open source intelligence collection.

The OSINT and SOCMINT training courses are ideally suited for policy officers, analysts, researchers, librarians, information professionals, scientific researchers, journalists, investigative journalists, writers, historians, cybersecurity professionals, financial fraud and financial crime researchers, Insurance and risc researchers.

The tutor for the OSINT courses is Arno Reuser. He is a professional librarian and information scientist with more than 30 years experience in information handling and processing. He was the founder of the Open Source Intelligence Bureau for the Dutch Defense Intelligence and Security Service (DISS) and currently holds the position of Senior Policy Advisor for OSINT and Cyber at the Dutch Ministry of Defence.

Arno’s expertise is to design and use systems that can translate information requirements into actionable intelligence. Or, in other words, find pinpoint answers to questions, and to design and run training courses about this for govt and private sector clients.

 

You can find out more and register for the OSINT and SOCMINT training courses at: https://www.andyblackassociates.co.uk/training-courses/

Social Media Intelligence SOCMINT Training Course 28th-29th September

Social Media Intelligence SOCMINT training course

The 2 day Social Media Intelligence SOCMINT training course will equip delegates with the practical skills and confidence to search across key social networks to identify influencers, monitor key topics and extract actionable intelligence to assist decision support. The Social Media Intelligence SOCMINT training course is also available as an onsite and client customised private course. Please contact the course administrator for details.

Who should attend:

The programme is particularly suited for :

  • Analysts
  • Policy officers
  • Information professionals
  • Researchers
social media intelligence socmint
All delegates will complete the training course with their own SOCMINT analysis dashboard customised to their work requirements

Why you should attend:

  • The practical and straight-forward training will turn the complex into the simple and equip delegates with the practical skills needed to improve productivity and gain key information to assist decision support
  • All the social media channels and digital tools we use are free and easy to use – they are cloud services and can be accessed after the training on any PC, laptop, tablet or mobile
  • Gain hands-on, practical skills and the confidence to immediately use Social Media Intelligence in everyday work
  • Understand how Twitter, LinkedIn and Hootsuite can be used as well as a range of additional digital tools
  • Create an initial social media management dashboard (using the free version of Hootsuite) that can be used immediately for everyday work and enhanced over time
  • Learn how to identify influencers, enhance information gathering and improve decision support
social media intelligence socmint
Social media intelligence is now a key component of hybrid warfare

What are the benefits:

Two days of practical, applicable, hands-on training that can be applied immediately.

  • Increase productivity and access to knowledge by taking advantage of social media intelligence
  • Confidence and empowerment based on acquiring practical hands-on skills
  • Understand how Twitter, LinkedIn and Hootsuite can be used as well as a range of additional digital tools
  • Create an initial social media management dashboard (using the free version of Hootsuite) that can be used immediately for everyday work and enhanced over time
  • Learn how to identify influencers, enhance intelligence gathering and improve decision making
Social Media Intelligence SOCMINT
Delegates will learn how to use social media geo-location tools

What you will get:

  • Two full days of SOCMINT training
  • Lunch and catering included
  • A laptop on loan for the duration of the training programme (you can bring your own if you like)
  • A hand-picked digital toolkit directory for future reference
  • An online training website during and well after the training programme
  • One month help-desk support by phone or e-mail after the training
  • Hand-signed RIS SOCMINT Certificate

Course agenda

SOCMINT  Training Course (2 Day)

Day 1 – 9.00am to 6.00pm

  • Introductions – you, me, what do you want from the training?
  • Latest statistics, trends, demographics and research
  • The importance of listening & the importance of content
  • Best practice social media guidelines & behaviour, how to build an online reputation, do’s and don’t’s
  • Overview of the main social media channels and digital tools and how they can be used for social media intelligence
  • Practical Session – Twitter: Creating a personal Twitter profile, settings, Twitter search, identifying influencers, Twitter lists, creating and sharing content, monitoring specific topics, discreet monitoring of individuals, growing followers, Twitter ads, using Chrome extensions to assist productivity
  • Practical Session – LinkedIn: Creating and optimising a personal LinkedIn profile, settings, advanced search, discreet advanced search, LinkedIn groups, LinkedIn ads, recommendations
  • Practical Exercise 1: Using Twitter for social media intelligence
  • Practical Exercise 2: Using LinkedIn for social media intelligence
  • Q&A – End of day one

Day 2 – 9.00am to 6.00pm

  • Group Discussion – Recap of learning from Day 1
  • Practical Session – Hootsuite: Creating a free personal Hootsuite account, settings, importing Twitter & LinkedIn, creating real-time information streams from Twitter lists, identifying, monitoring and engaging, scheduling content, advanced search, geo-location search, scheduling content, automated analytics and reporting
  • Practical Exercise 3: Using Hootsuite for social media intelligence
  • Practical Session – Using digital tools: Using a variety of free digital tools, delegates will learn additional skills including how to identify when a target is most likely to be online and also their possible geo-location
  • Demo – Best practice target engagement – Having identified a target, listened to their interests and discovered when they are most likely to be online, how can you engage and influence them?
  • Social media intelligence case studies – Delegates are shown and discuss 4 successful social media intelligence case studies
  • Next steps – Delegates are shown a 4 week social media intelligence plan to help embed learning
  • What have you learnt? – Each delegate confirms the top 2 things they have learnt
  • Q&A – End of course
  • Any questions?

The Social Media Intelligence training is available as an onsite and client customised private course. Please contact the course administrator for details.

Course Tutor

Andy Black
Andy Black – Tutor for SOCMINT course

Andy Black

Andy has over 25 years’ experience in the software and information services sector. He has worked for companies including Perfect Information, Excalibur Technologies and Business Objects and for clients including Jane’s Information, Reuters and Clifford Chance.  In 2005 he switched to marketing, PR and communications and has since been Head of Digital for a leading PR firm, managed Honda’s social media monitoring, directed lead generation social media campaigns for Vodafone as well as training B2B sales and marketing teams in digital skills and social selling.

Andy is a contractor to the UK Govt and trains diplomats at the Foreign and Commonwealth Office in digital diplomacy.

Course Administrator

John Lynch
John Lynch – Course Administrator of SOCMINT course

John Lynch  John is Managing Director of Open Information and Training Services a specialist consultancy that provides trainers and consultants for systems integration, taxonomy implementations and open data projects for business and Government clients.  John was previously the Sales Director at Jane’s Information.

John manages all the Social Selling Training Course admin, fees, bookings, logistics, delegates and venue hire.

For course enquires please contact John at:

Tel: 020 8669 6681

Mob: 07843 106702

Email John Lynch