Our range of training courses answers many of the UK’s digital skill shortages as identified by the Digital Skills for the UK Economy Economy Report published in 2017, the Employment and Social Development report by RBC Economics Research published in 2019 and the World Economic Forum’s, Jobs of Tomorrow Report, published in 2020.
March 2020
Social Media Intelligence SOCMINT
The 2 day Social Media Intelligence SOCMINT training course will equip delegates with the practical skills and confidence to search across key social networks to identify influencers, monitor key topics and extract actionable intelligence to assist decision support. The Social Media Intelligence training is also available as an onsite and client customised private course. Please contact the course administrator for details.
Find out more »How To Make An Effective Podcast
The 2-day training course will equip delegates with the practical skills and confidence to create effective podcasts for both internal/corporate and external/public communication campaigns. Information overload and fake news have had a negative impact on how people assimilate ideas and information. Long-form audio content in the form of a podcast is an ideal way to communicate complex information that can be listened to at work, whilst traveling or at home. Around 7.1 million people in the UK now listen to podcasts each week. That’s one in eight people and is an increase of 24% over the past year – and more than double over the past five years. Ofcom research found that half of listeners have joined the podcast wave in the last two years, perhaps as a reaction against the "persistent noise" from fake news, click-bait journalism and social media algorithmic targeting.
Find out more »Open Source Intelligence OSINT
The 3-day Open Source Intelligence (OSINT) training course is so much more than just browsing the World Wide Web. Our training programme is the Pathfinder XXI course and aims to share the unique Arno Reuser RIS OSINT Methodology to do open source research in a planned, systematic and structured way to find open source information that you would otherwise never find. Using the methodology, delegates will learn in-depth techniques to find all relevant information from open sources, execute a systematic research plan, to use for market research, investigations, intelligence production, fact-checking techniques or vulnerability testing.
Find out more »April 2020
Handling Media Interviews
Handling media interviews – this 1-day training course will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It’s a highly practical course, giving delegates the chance not just to learn all the key lessons of media training, but to practice those techniques through a range of simulated interviews. It is the perfect way to ready yourself and your spokespeople for handling media interviews, whether print, social or broadcast.
Find out more »Making Videos With Mobile Phones
A half-day intensive Mobile Phone Video Production training course in the art of creating compelling short form (2-4 min) video content using a mobile device and free digital editing and filmmaking apps. You will learn how to create content that grabs the attention of audiences who have short attention spans and use mobile devices.
Find out more »May 2020
How To Create A WordPress website
How to build a WordPress website – The two day WordPress training course will equip delegates with the practical skills and confidence to build and manage a WordPress website. You will learn the complete start-to-finish process for installing and configuring WordPress, taking you from a blank PC screen to a functioning, professional website and blog. You will learn how to install and use a portfolio of tried and tested powerful plugins, you will acquire best-practice techniques, learn essential tips on Search Engine Optimisation (SEO) and Google Analytics. You will learn how to build a WordPress website and leave the course with your WordPress website ready for business.
Find out more »Social Media Intelligence SOCMINT
The 2 day Social Media Intelligence SOCMINT training course will equip delegates with the practical skills and confidence to search across key social networks to identify influencers, monitor key topics and extract actionable intelligence to assist decision support. The Social Media Intelligence training is also available as an onsite and client customised private course. Please contact the course administrator for details.
Find out more »June 2020
How To Make An Effective Podcast
The 2-day training course will equip delegates with the practical skills and confidence to create effective podcasts for both internal/corporate and external/public communication campaigns. Information overload and fake news have had a negative impact on how people assimilate ideas and information. Long-form audio content in the form of a podcast is an ideal way to communicate complex information that can be listened to at work, whilst traveling or at home. Around 7.1 million people in the UK now listen to podcasts each week. That’s one in eight people and is an increase of 24% over the past year – and more than double over the past five years. Ofcom research found that half of the listeners have joined the podcast wave in the last two years, perhaps as a reaction against the "persistent noise" from fake news, click-bait journalism and social media algorithmic targeting.
Find out more »Open Source Intelligence OSINT
The 3-day Open Source Intelligence (OSINT) training course is so much more than just browsing the World Wide Web. Our training programme is the Pathfinder XXI course and aims to share the unique Arno Reuser RIS OSINT Methodology to do open source research in a planned, systematic and structured way to find open source information that you would otherwise never find. Using the methodology, delegates will learn in-depth techniques to find all relevant information from open sources, execute a systematic research plan, to use for market research, investigations, intelligence production, fact-checking techniques or vulnerability testing.
Find out more »July 2020
Social Selling
Social Selling training course – This 2-day course will equip delegates with the practical skills and confidence to engage with customers and generate new business by exploiting free and easy to use social media channels and digital tools. Sales professionals who use Social Selling outperform salespeople who use old sales methods. Traditional sales and marketing methods such as cold calling and direct mail are losing effectiveness. The Social Selling training is also available as an onsite and client customised private course. Please contact the course administrator for details.
Find out more »Handling Media Interviews
Handling media interviews – this 1-day training course will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It’s a highly practical course, giving delegates the chance not just to learn all the key lessons of media training, but to practice those techniques through a range of simulated interviews. It is the perfect way to ready yourself and your spokespeople for handling media interviews, whether print, social or broadcast.
Find out more »September 2020
How To Create A WordPress Website
How to build a WordPress website – The two day WordPress training course will equip delegates with the practical skills and confidence to build and manage a WordPress website. You will learn the complete start-to-finish process for installing and configuring WordPress, taking you from a blank PC screen to a functioning, professional website and blog. You will learn how to install and use a portfolio of tried and tested powerful plugins, you will acquire best-practice techniques, learn essential tips on Search Engine Optimisation (SEO) and Google Analytics. You will learn how to build a WordPress website and leave the course with your WordPress website ready for business.
Find out more »Handling Media Interviews
Handling media interviews – this 1-day training course will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It’s a highly practical course, giving delegates the chance not just to learn all the key lessons of media training, but to practice those techniques through a range of simulated interviews. It is the perfect way to ready yourself and your spokespeople for handling media interviews, whether print, social or broadcast.
Find out more »All public training courses can be customised into client-specific and in-house private courses.